HHD's Resources

Social Marketing for Prevention

Publication date: 
1996
Author(s): 
Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention
Project Name: 
Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention
Funder: 
U.S. Department of Education, Office of Safe and Drug-Free Schools

This Prevention Update discusses the theory of social norms marketing, examples of effective implementation, and strategies for initiating informational campaigns on campus.

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Published by: Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention
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