Social Marketing for Prevention
Publication date:
1996
Project Name:
Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention
Funder:
U.S. Department of Education, Office of Safe and Drug-Free Schools This Prevention Update discusses the theory of social norms marketing, examples of effective implementation, and strategies for initiating informational campaigns on campus.
For more information on social norms and social marketing, visit the Higher Education Center's Frequently Asked Questions at http://www.higheredcenter.org/faq/144
For more information or to obtain:
Obtain a copy of Social Marketing for Prevention on the Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention.