A Social Norms Approach to Binge Drinking at Colleges and Universities
Publication date:
1996
Funder:
U.S. Department of Education, Office of Safe and Drug-Free Schools Research has demonstrated that at many colleges and universities there is a significant disparity between student estimates of binge drinking by students and actual binge drinking behavior. This publication describes a campus-based mass media program instituted at Northern Illinois University aimed at changing student perceptions of the drinking habits of their fellow students. It also suggests ways of adapting this approach on other campuses.
For more information or to obtain:
Obtain a copy of A Social Norms Approach to Binge Drinking at Colleges and Universities from the Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention.